Best Advanced SEO & KWFinder Tool +Bonusđ
Nowadays to rank a website the importance of SEO & Low competitive KeyWord is increasing.
Luckily, you can learn everything you need online and through application, making a degree or college education in SEO unnecessary. In fact, the majority of SEOs are self-taught, using mainly free online resources to learn (many of these will be discussed in this guide)
SEO is not that hard to learn. All you have to do is be willing to allocate the necessary time and effort to learn the various SEO concepts. If you are just getting started with SEO and wondering what it takes to go from novice to expert, then this post is for you.
KWFinder covers both traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty. Try it for free!
SEMRush is one of the most powerful search engine marketing tools on the market in 2020. In this guide, Iâm going to show you how to use SEMRush as an SEO pro and as a marketing tool.
Letâs jump right into the marketing strategy.
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What is SEMRush?
âSEMâ stands for âSearch Engine Marketingâ and thatâs exactly what SEMRush focuses on. They created this tool to help both an SEO writing assistant and paid search professionals achieve even greater results in digital marketing.
In this guide, Iâm going to show you how to use SEMRush for SEO-driven purposes.
6 Ways to Use SEMRush for SEO
1. Analyze Trends + Competitor Analysis with SEMRush
The âOverviewâ section within SEMRush can give powerful insights at a glance. Enter your domain and click on âOverviewâ.
Traffic Trend Score
The first section to analyze is the traffic trend section.
These traffic numbers are nothing more than estimates from SEMRush based on the search volume and click-through rate of the keywords youâre ranking for. Take this section with a grain of salt.
However, it can be useful if you donât have access to Google Analytics and you need a high-level overview of performance. That said, Google Analytics will show you your true organic search traffic numbers.
And not to be captain obvious, but you want to see these âTraffic Trendâ numbers rising.
If theyâre declining or flat, then youâll need to investigate further. Conducting an SEO audit is a good first step.
Track Ranking Position Changes with SEMRush
The next section worth investigating is the âTop Position Changesâ. This is useful to see what keywords are performing well and which ones are losing traction.
You can double down on the ones that are moving well and figure out why the others arenât performing. I recommend reviewing this section on a weekly basis.
Analyze Branded Search Volume
In the âOverviewâ section, youâll find the âBranded Traffic Trendâ chart.
Your branded search volume is an indication of how well youâre marketing your internet company. In general, your goal should be to increase branded search volume over time.
Thatâs because itâs the most reliable type of organic search traffic.
For example, letâs take a doomsday scenario.
One day you wake and Google decides to strip you of all your non-branded keyword rankings. If you hadnât been working to grow branded search volume, your revenue from organic search would go to $0.
However, if youâd been working to grow your branded search volume, you may still have 20â30% organic search traffic.
Branded search can be the difference between surviving and going out of business. Itâs critical.
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2. Find Low Hanging Fruits with SEMRush
I classify âlow-hanging fruitsâ as any keywords that are ranking from positions #2 â #15. These keywords often just need a little push.
That means you can grow your organic search traffic without a huge investment.
These types of keywords should ALWAYS be your targets at the onset of any campaign. Thatâs because youâll be able to score some quick wins out of the gate.
Fortunately, SEMRush provides a way to find these low-hanging fruits.
Click on âOrganic Researchâ and then âPositionsâ.
Then click the âPositionsâ dropdown and enter 4â20 in the âCustom Rangeâ.
These keywords should be your targets at the beginning of any campaign.
Sometimes some additional on-page SEO is enough to push these terms up. However, if theyâre competitive, youâll likely need to acquire more backlinks to these pages and perform competitive research.
If both of those actions donât move the needle, then you should add more content to the page using the content marketing toolkit.
try it now-
3. âStealâ Your Competitorâs Keyword with SEMRush
Some of your competitors are likely ranking for Keywords that you arenât. SEMRushâs new Keyword Gap tool can help you narrow the gap.
Click on âKeyword Gapâ under âDomain Analysisâ.
Then enter 1â4 of your competitorâs domains.
The âKeyword Overlapâ section will give you an idea of how many opportunities youâre missing out on.
But the real value is when you scroll down and get to see all of the keywords that your competitors are ranking for. By default, SEMRush SEO tool will show you âSharedâ keywords.
The âMissingâ tab is where you should focus because these topics can become targets for future content and pages.
Keep in mind, you still need to go through the process of keyword qualification. You also need to always compare your website against your competitors.
For example, Moz has a much more powerful and established domain than Gotch SEO.
Therefore, it makes sense that they can compete for some of these highly competitive keywords. It would be a waste of time and resources for Gotch SEO to attempt to compete on some of these, especially via SEO audits.
Thatâs why itâs critical that you always qualify your keywords.
4. Qualify Keywords with SEMRush
Anyone can build a huge Keyword database, but it takes skill to qualify and prioritize that keyword set. In fact, keyword qualification is 100x more critical than finding keywords, as well in SEO audits.
Thatâs because going after keywords that your website isnât capable of ranking for can burn resources and even waste time.
That is why it is important to perform a site audit.
This needs to be avoided.
Now SEMRush is a powerful tool, but it alone isnât enough to qualify your keywords to the fullest extent. It should be used to supplement your keyword qualification process (not replace it).
Here are a few ways to use SEMRush to help qualify your keywords:
Find keywords with high CTR via SEMRush
Keywords that have many SERP features will likely decrease your organic CTR. The opposite is true as well.
For example, fewer SERP features can increase your organic CTR. Now itâs becoming rarer-and-rarer to find SERPs without features, but hereâs how to find them:
Enter a competitorâs domain in SEMRush and click on âPositionsâ. Then click the âSERP Featuresâ dropdown and select any of the SERP features.
You can then mark what keywords have the least amount of SERP features.
You can then estimate that youâll get a higher CTR (more traffic) when you rank for these keywords.
Keep in mind, that it can change fast. SERPs are always changing.
Take Advantage of the SEMRush âKeyword Difficultyâ Tool
This SEMRusnow
ol can give you a nice high-level overview of the Keyword competition. Go to âKeyword Analyticsâ and click on âKeyword Difficulty Toolâ.
Just enter your target keywords into the box and start the analysis:
The Keyword Difficulty tool will show the estimated difficulty, the search volume, the total number of search results, the quantity SERP features, and even how well the keyword is trending. That is why it is important to use search engines.
I recommend stacking SEMRushâs and Ahrefsâ keyword difficulty metrics to get a strong high-level overview of the competition.
5. Acquire More Backlinks with SEMRush
SEMRush has a lot of competition on the backlink analysis side of SEO. For example, I lean more towards Ahrefs when it comes to link analysis and research. However, SEMRush has really improved its capabilities.
Here are a few ways you can use it to acquire more backlinks:
Use SEMRush Backlink Gap
The âBacklink Gapâ tool helps you identify link opportunities that your competitor already secured, but you havenât. This is super important because you want to narrow the gap between you and your competitorâs link profiles.
In other words, you need to acquire as many (if not more) backlinks than they have.
Just go to âGap Analysisâ and click on âBacklink Gapâ.
Then just enter your domain and a couple of your competitorâs domains:
You can then see what domains are linking to your competitorâs domains (but arenât linking to yours):
Qualify Your Link Opportunities with SEMRush
For the remaining portion of this checklist, go to âDomain Analyticsâ and click on âBacklinksâ.
Topical Relevance Analysis
The âCategoriesâ feature is super useful. It does remind me of Majesticâs Topical Trust Flow Topics (which is great too). You can utilize SEMRushâs Categories to review your own link profile.
For example, if your link profile isnât relevant to your niche, then youâll want to focus more on relevant opportunities. This ties back to the concept I created years ago called The Relevancy Pyramid.
In short, you want to focus all of your time on acquiring links from your most relevant opportunities first. Then once those are tapped, move down the pyramid towards less relevant opportunities.
Naturally, there will be more opportunities as you descend down the pyramid.
Another way to utilize SEMRushâs Categories feature is to qualify link opportunities. You can run any link opportunity you have through this tool to see if itâs relevant to your website.
Find Out Traffic Cost using SEMRush
Relevance is king when it comes to link building and the link building tool will aid you in this, but you should also aim to get links on websites that have organic search traffic.
Think about it: If Google if sending organic search traffic to the website, then itâs an indication that the website is doing something right. That means it will likely be a link opportunity worth pursuing.
SEMRushâs âTraffic Costâ isnât just based on total organic search traffic though.
SEMRush calculates the search volume and CPC for each keyword to settle on the traffic cost. That means that a website can have large organic search traffic numbers, but have a low Traffic Cost and vice versa.
In other words, not all traffic is created equally. Some keywords are far more valuable than others. And how is the value determined? Itâs determined by how much a company is willing to pay per click for Google Ads.
You should prioritize link opportunities that have higher traffic costs because the traffic is of high value.
Link Profile Analysis with SEMRush
Link Authority Analysis
Itâs normal for most of your backlinks to come from lower authority websites. However, if your link profile is lacking high-authority links youâll need to fix it.
Look at the Referring Domains by Authority Score section in SEMRush to audit the strength of your link profile.
SEMRush: Link Distribution Analysis
One thing that many people overlook is how backlinks are being distributed across your website. Itâs natural for some pages to have a much larger number of backlinks. Thatâs because some pages will do better than others.
That said, youâll often find a correlation between pages that arenât performing well and a lack of backlinks to those pages.
Thatâs why itâs important to first identify what keywords arenât performing well. Then see if those pages are lacking the necessary backlinks to perform.
You can see the number of links that each page on your website has under the âTop Pagesâ section.
More often than not, low performing pages/keywords just need more backlinks. There is one thing you need to consider though.
Why doesnât the page have backlinks?
If itâs because of a lack of promotion then you know what to do. But if youâve been promoting the page to improve SEO results and youâre still not getting backlinks, then you may need to revisit the page itself.
Ask yourself a simple question: would YOU link to your page?
Itâs important, to be honest about your answer. Your page needs to be worth linking to. That means it needs to add tremendous unique value that impels websites to link to it.
If youâre getting enough backlinks, always go back to the page itself. If you believe itâs truly link-worthy, then work to promote it more.
SEMRush Link Profile Growth Trend Analysis
Your backlinks profile should be growing steadily over time. SEMRush gives a nice high-level overview of your link profile growth. Look under the âReferring Domainsâ section on SEMRush dashboard:
I recommend checking this on a quarterly basis to make sure youâre growing. If not, youâll need to revise your link building strategy.
Link Profile Analysis
I recommend auditing your existing link profile at least bi-annually to make sure nothing low-quality has slipped in. That means youâll need to manually analyze your link opportunities.
In most cases, you can just analyze new links that have popped up on SEMRush. Iâm a little obsessive and I monitor new link activity on a daily basis. That helps me stay on top of negative SEO attacks that may occur. I recommend you do the same.
Anchor Text Analysis
Anchor text is the easiest thing to over-optimize in an SEO campaign. Most people think using keyword-rich anchor text is the best way to drive SEO results. It isnât. In fact, itâs the best way to leave huge footprints of link building.
You can achieve great SEO results without having to use aggressive anchor text. I recommend using SEMRush SEO plugin to analyze your anchor text to make sure youâre on the right path.
6. Rank in Featured Snippet Position with SEMRush
You may have noticed that featured snippets appear on many Google search results. Landing in these featured snippets can produce huge organic search traffic gains. The cool part is that SEMRush allows you to find all of the featured snippet opportunities you need.
The first step is to enter your domain:
Click on SEMRush âOrganic Researchâ > âPositionsâ:
Click the âSERP Featuresâ dropdown:
Select âDomain doesnât rankâ and click on âFeatured Snippetâ:
Set a filter so you only see positions #1 â #10 because these are the low-hanging fruits to tackle
Youâll now have a nice list of featured snippet opportunities to attack.
Try SEMRush Today
If youâre serious about growing your organic search traffic in 2020, then you need to utilize SEMRush.
SEMRush has been stepping up their game recently and Iâve actually been using it more than Ahrefs for keyword research, keyword qualification, and competitor analysis.
IMO, they have more comprehensive and accurate keyword data.
Hereâs a 7-day free trial (affiliate link) if you want to give it a test drive.
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Affiliate Disclaimer: ASHRAF is an affiliate of SEMRush. That means we will earn a small commission if you decide to invest in their software. We only promote technical SEO tools that we personally use and believe are the best in the industry.